Compound Fitness

Funnel review board

Eleven funnels, one per ad group, plus the free design test. All built on one chassis: one question per screen, tap to answer, tick boxes where more than one answer applies, contact details last, then an SMS code to verify the mobile.

Why one funnel per ad group. Every Compound lead-gen ad group currently lands on the same generic page. That is a direct Quality Score penalty and part of why the account loses 75% of its impressions to Ad Rank rather than to budget. Matching each funnel to its ad group fixes message match and rank at the same time.

The eleven

Generated from variant-a-qualify.html by gen-funnels.py. Change the chassis, rerun the script, every funnel picks it up.

Gym fitoutNew or existing, then gym type. The general fitout funnel.Lead Gen, Gym Fitout Opening a new gymSite secured, choosing, or early planning.Lead Gen, New Gyms CrossFit boxRig and platforms, conditioning, floor and turf.Category, CrossFit Hyrox and functionalComp prep, group classes, strength and conditioning.Category, Functional PT studioOne on one, small group, semi private.Category, PT Studio Large commercial gym24/7, full service, franchise or independent.Category, Commercial Gym equipmentRacks, plate loaded, pin loaded, cardio, free weights.Search, Equipment Gym flooringHeavy lifting, general floor, functional, studio.Search, Gym Flooring Custom branded turfSled track, sprint lane, logo and lane markings.Category, Custom Turf Hotel and corporateHotels, apartment buildings, workplaces.New ad group School and clubSchools, sporting clubs, academies, council.New ad group

The offer test

Same traffic, different promise. This is the one real A/B, and it runs alongside the eleven.

Option A

Qualify first

Asks the full set before the contact ask, then verifies the mobile. Fewer people finish, but the specialist knows the job before dialling and the number is real.

Steps
9, plus SMS verify
Hook
Custom fitout quote
Best for
Search traffic with intent
Open option A
Option B

Free design

Leads with a free 2D and 3D gym design rather than a quote. Softer ask, so more people finish, but you learn less before the call.

Steps
5
Hook
Free gym design
Best for
Cold traffic, people still planning
Open option B
Why every funnel asks about property. A fitout buyer who owns property is a property-backed Ventas prospect, and property-backed pays the best commission we write, up to $10,000 against roughly $2,500 on a typical deal. That single question is worth more than the rest of the funnel combined, so it survives even in the short version.

Before any of these go live